S’mores Crunch Jif Hazelnut Spread Brownies & A Jif Giveaway

A few weeks ago while shopping at Target, something new caught my eye…

Well, hello there handsome, have we met?   The makers of Jif recently launched two delicious new hazelnut spreads – Jif Chocolate Flavored Hazelnut Spread & Jif Mocha Cappuccino Flavored Hazelnut Spread.   Both varieties offer a new way to make anything sweeter.

And for this great new product, they have some fabulous recipe suggestions, such as Chocolate Hazelnut Banana Stuffed French Toast, Brownie Cupcakes With Hazelnut Buttercream & Chocolate Hazelnut Snickerdoodle Cookies.  I’ll take one of each please!

When Jif offered to send out a Jif Hazelnut Tasting Kit for me, along with a giveaway kit for one of my readers, I was totally on board.   Truth be told I have never tasted a hazelnut spread until now (because I live under a giant rock in the dessert apparently).   Thank you Jif for bringing such wonderfulness into my life!   And I’m so excited to share a kit just like this one with one of you!

The Jif Hazelnut Spread Tasting Kit includes…

Jif Hazelnut Spread Tasting Kit (ARV $100):
·         Jif Chocolate Flavored Hazelnut Spread
·         Jif Mocha Cappuccino Flavored Hazelnut Spread
·         Homemade Marshmallows
·         Graham Crackers
·         Pillsbury Chocolate Fudge Brownie Mix
·         Folgers Black Silk Coffee
·         Silver Spoon
·         Recipes and Tips
·         $50 AMEX Gift Card

What could you use your Jif Hazelnut Spread for?  May I suggest some S’mores Crunch Jif Hazelnut Brownies…

These are an awesome blend of crunchy, gooey, sweet and a tiny bit of salty.  Good stuff.    They are based off of a recipe from Brown Eyed Baker for Marshmallow Crunch Brownie Bars with a couple of variations.   I used the brownie mix that came with my Jif Hazelnut Spread Tasting Kit, but you could use any mix or favorite recipe.  You’ll want to bake up your 9×13″ pan of  brownies, and while they are baking get the rest of the recipe ready.

To top your brownies you will need…

  • 1 bag (10 1/2 ounces) mini marshmallows (I was out of minis and used large ones, they worked out just fine)
  • 1 1/2 cups of chocolate chips (milk or semi-sweet)
  • 1 cup Jif Chocolate Flavored Hazelnut Spread
  • 1 tablespoon butter
  • 1 1/2 cups graham cracker crumbs (I used one “sleeve” of graham crackers, which might have been a bit shy of 1 1/2 cups)
  • 1 cup Kraft Mallow Bits (optional, but give a great added crunch!)

Bake your brownies according to the recipe or mix directions, but take them out 2-3 minutes early.   After taking them out, top with your mini marshmallows and immediately return to the oven for three more minutes.

While the marshmallow topped brownies are in the oven, you will want to mix up your yummy topping.   Combine your chocolate chips, Jif Chocolate Flavored Hazelnut Spread and butter in a medium size sauce pan.  Melt over low heat, stirring constantly.   Once melted, remove from heat and add in your crushed graham crackers.  Allow to cool for three minutes.

Spread your mixture over your marshmallow layer.  Sprinkle with Mallow Bits.   Refrigerate to allow chocolate to set prior to cutting.  SO good!   Let’s go through this with pictures…

(FYI – you could stop RIGHT here and just eat that chocolate chip, Jif Chocolate Flavored Hazelnut Spread & graham cracker mixture with a spoon.  I actually highly advise that you do, at least for a moment or two.  Now, carry on…)

Chocolatey hazelnut goodness in a pan (or on a spoon, it’s totally your call).

Now, would you like to win the Jif Hazelnut Spread Tasting Kit?  Of course you would!

Ready?  Use the Rafflecopter widget below to enter to win and tell me how you would use your Jif Hazelnut Spreads.  Would you use them to top your toast or waffles?  As a tasty addition to your coffee or milkshake?  Or in a delicious dessert?  And of course, simply enjoying by the spoonful is completely acceptable.     You can have up to seven chances to win!   PLEASE MAKE SURE TO ENTER THROUGH THE RAFFLECOPTER WIDGET, JUST LEAVING A COMMENT WITHOUT USING RAFFLECOPTER WILL NOT GET YOUR ENTRY INTO THE DRAWING.  Open to U.S. Residents Only (I know, I know, I’m sorry Canada, we will find a giveaway for you soon!).

a Rafflecopter giveaway

Good luck!


  1. Suzanne says

    How about melting it down and pouring over ice cream? Or mixing into a pan of rice krispy treats? I also have a recipy for muddy buddies. Instead of plain peanut butter, this would add a nice twist!

  2. says

    There is an old saying about Nutella that says “Nutella goes really well with something… a spoon.” I imagine the same could be said about the new Jif spreads! I’ve been a huge fan of hazelnut spreads since our foreign exchange students introduced me 8 years ago. While I would definitely bake with this, make sandwiches with it, and top brownies with it… I think I would mostly enjoy it straight out of the jar. Yummy.

  3. elane holloway says

    I think I would use your recipe to make for my grandkids it looks so yummy.

    later tater,

  4. Stephanie says

    I am not a big fan of frosting on my cupcakes so I would love to try it on some on my chocolate cupcakes! I also think it would be very good on some pancakes.

  5. says

    Well obviously the first thing I would do with it is stick a spoon in it and savor the beautiful moment! Then I would need to buy a new jar. 😉

  6. jane says

    Omg! That looks AMAZING! Personally, I love hazelnuts spread with strawberries! But, I love, love, love it so much that I’ll put it on toast..Graham crackers..or alone! Yum!

  7. Katie says

    I think this would be great on some graham crackers. Which is not to say it wouldn’t be just as good off a spoon 😉

  8. says

    I would definitely try making some of these brownies or try a different twist on a sopapilla, wrapping a spoonful in a wonton and dusting with confectioners or something of the sort!

  9. says

    Although I am on a gluten-free plan, I still love to make special treats for my hubby and kiddos – they would LOVE this recipe using Jif!

  10. Alison says

    I’d use it to top a cupcake, or as a filling between 2 soft-baked oatmeal cookies (Oatmeal Chocolate Hazelnut Sandwich, anyone?), or as a spread on top of a sugar cookie, or as a fruit dip for apples, bananas, and strawberries, or as a sweetener for my coffee, a glaze for donuts, I could keep going…

  11. Sandi O says

    I would roll around in it – especially the Mocha Cappuccino flavor. I may as well because as good as all these brownies sound, the Jif is going straight to my hips!

  12. Kimberly Crow says

    I would use it on bagels and pretzels and pancakes with bananas and cakes and who knows what else!

  13. meresitb says

    Just one of these jars and a spoon Is exactly what I’d need with these. It looks and sounds so good!!

  14. Lara says

    Oh yum! Chocolate hazelnut cereal bars……chocolate hazelnut smores…….chocolate hazelnut frosting…….:) I have not seen this in my store yet…..hmmmmm!

  15. Carmen says

    To start with, I’d just eat them out of the jar. But I love your s’mores recipe – I’ll have to try that too!

  16. Melanie says

    I’d love to put it on toast for a fun morning treat with breakfast, and then crackers for an afternoon snack… I like to keep things simple – easier with 2 little girls!

  17. Meghan says

    I would love to try the chocolate JIF on my waffles, mixed into cookies and brownies, im sure I would have to try something smore-ish. Definitely in cupcakes and the icing. Im so excited!

  18. Maria B says

    Since I’m drooling over those pics, I would use them exactly the way you did – that looks soo amazingly delish!

    Thank you!

  19. Jennifer Adkins says

    I would love to put it on anything! But I would love to try the brownie recipe above for it as well…. My mouth is already watering:)

  20. stacia jahnke says

    I’ve seen these in the store but haven’t tried them yet!!! Can’t wait to use them in my favorite recipes 😉

  21. Annie says

    Aside from spooning it straight into my mouth, I would smother it on a warm piece of toast – just so that it is slightly melted from the toaster. YUM!

  22. Bonnie Adams says

    I would make some of the recipes, (brownies yum!) but I think it would be good just spread on graham crackers for snacks too. :)

  23. LindaSonia says

    I would use it as a treat when I’m feeling like one – eg. spread on toast or on a graham cracker. Yum-o.

  24. says

    My Granddaughter who is diabetic does not like jelly so she has nutella and peanut butter!This would save some carbs as Jif has lower carbs !Thanks @Love From The Oven and @Jif

  25. Martha says

    I put it on toast, graham crackers, cookies and on a spoon. Have been making fudgesicles the past month….so good!

  26. Kate says

    The first thing I would use them for is muddy buddies. You can NEVER have too many muddy buddies. I would even simply dip rice chex in them. Making a frosting would be good too.

  27. Sarah Smith says

    I’d be eating it by the spoonful…making the french toast, brownie cupcakes, snickerdoodle cookies, your smore’s crunch….dipping pretzels, oreos…spreading it on toast, bagels, pancakes…put some on my cats’ noses and laugh and smile while they lick it off and enjoy some too!

  28. Stacey says

    I have recently tried both of these. Is it wrong that I just want to roll around in it’s chocolatey goodness? LOL! I have the cappuccino one in my desk at work. I ran out of things to spread it on, so straight out of the jar it is. I am racking my brain to come up with an awesome cupcake recipe for the chocolate spread that I can incorporate my fresh picked blackberries into! YUMMMM!!!

  29. Terri Burson says

    Can not wait to try this. Would be great on crackers or microwave n drizzle on just about anything!

  30. abhi says

    Add this to my home made crepes topped with fresh strawberries and a dust of sugar. awesomeness to the best..

  31. cassie says

    I’ve been making waffles and slathered this on them while they are still warm! Or with apples and nilla wafers. So many yummy uses. :)

  32. Megan H says

    This stuff looks amazing! I would certainly use it on my toast but I’d have to make some brownies with it too!

  33. Kaitlin R says

    The hazelnut spread would probably taste delicious with frozen banana slices. I need to try this stuff.

  34. Kathryn says

    I would love to use this to change up school lunches and breakfasts for my kiddos! Also saw a yummy cookie recipe to try!

  35. Elena V says

    I’d put a Jif spin on the classic Dutch treat stroopwafffle. Basically, it’s a spiced waffle baked till it’s crisp and filled with syrup, but in this case with hazelnut Jif!
    Then I’d put another waffle on top to seal it, wait a few minutes, make me a cup of coffee and put the hazelnutwaffle on top to make it melt slightly…here’s a picture of what I’m talking about!


    I can’t wait to try it!

  36. Katy M says

    I’d uses it as I currently use Nutella- eat it directly off the spoon! I would definitely try your brownie recipe, too- I’m a s’mores fanatic!!!

    Thanks for the great giveaway!!!

  37. Karen Lindsey says

    ooooh! I want to win. My daughter is dying to try this. She loves Nutella so she is sure that she will like this one from Jif.

  38. says

    Oh my word. I just discovered this stuff at my Publix this week, and with a dollar-off coupon, too! I am seriously obsessed. This is a dangerous thing to have in my kitchen… and I can’t WAIT to try your recipe! I’ve just been eating it on ritz crackers, teehee.

  39. Nellie says

    I just made these tonight but used the Mocha Cappuccino spread since that was all I had in the house. Oh my sweet tooth but this is such a chocolate lovers paradise of a dessert! I made this for my daughter’s ballet class Halloween Party this Friday but almost ate half of it all on my own – soo delicious!!!


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