Line a 9x9" or 8x8" pan with foil and spray with nonstick spray.
Place white chocolate chips and sweetened condensed milk in a large microwave safe bowl. Heat in microwave for 1 minute, then stir.
Heat an additional 30 seconds, stirring after, and continuing until mixture is just melted together and almost smooth (if you want some white chocolate chips to remain) or smooth.
Stir in vanilla, food coloring and salt, and mix until well combined.
Spread fudge in prepared pan. Sprinkle with Brach’s Jelly Bird Eggs and sprinkles.
Place in refrigerator to chill for two hours.
Slice into 2" squares. Store tightly covered.